The Caesar Salad Museum

Blink and you’d miss it—a billboard for the Caesar Salad Museum in the small town of Jamestown, North Dakota. 

The museum? An homage to the greatest period of human history, the Romaine Empire. Home to the world’s friendliest crouton. And a completely fictitious ruse for the billboard Droga5 bought on a whim. 

Some cellphone snaps from the billboard manager guy, probably.

D5’s monthly billboard rotation has bamboozled the good people of Jamestown.
We regularly keep them guessing on the r/NorthDakota subreddit.

Made @ Droga5
CCO: Tim Gordon
Sr. Designer: Maddy Bone
Creative Team: Brendan Dimech, Cherise Woo


email linkedin
ʕ •ᴥ•ʔ cya later