COORS LIGHT:
THE COLD TUX
There’s nothing chill about hot summer weddings. Especially for guys, who have to wear suits and ties. So Coors Light built the first-of-its-kind Cold Tux, a suit especially designed to keep a groom cool during the best day of his life.
It includes features like the Chill-O-Stat, refrigeration coils woven into the suit, and a gel-lined BrrrTie to match. We took the suit to Florida, where we tested it on a real groom, on his real wedding day, in real 91° heat. And just like true love—the Cold Tux prevailed.
It includes features like the Chill-O-Stat, refrigeration coils woven into the suit, and a gel-lined BrrrTie to match. We took the suit to Florida, where we tested it on a real groom, on his real wedding day, in real 91° heat. And just like true love—the Cold Tux prevailed.
The Big Day
Shot by the lovely Jimmy Marble.
BTS OF MAKING THE TUX:
Made @ Droga5
Director: Brian Moore, m ss ng p eces
Photographer: Jimmy Marble
ECD: Giancarlo Rodas-Garay
CDs: Will Sands, Fabio Bene
Designer: Aleah Jones
Creative Team: Brendan Dimech, Cherise Woo
Brendan and I concepted this activation to coincide with the launch of other Coors spots. After stepping away, we were able to jump back in to bring this project to life in its early production stages. Thanks to the many people at Droga5 who helped sell the work through and keep the idea going along the way: Chris Colliton, Ted Meyer, Robison Mattei, and Rafael Melo.
Director: Brian Moore, m ss ng p eces
Photographer: Jimmy Marble
ECD: Giancarlo Rodas-Garay
CDs: Will Sands, Fabio Bene
Designer: Aleah Jones
Creative Team: Brendan Dimech, Cherise Woo
Brendan and I concepted this activation to coincide with the launch of other Coors spots. After stepping away, we were able to jump back in to bring this project to life in its early production stages. Thanks to the many people at Droga5 who helped sell the work through and keep the idea going along the way: Chris Colliton, Ted Meyer, Robison Mattei, and Rafael Melo.