Grandma Explains

Mother may know best, but what about Grandma? To promote Huggies’ Special Delivery Diapers, we leaned on the wisdom of grandmas and condensed their best bits of advice into a social-forward campaign. They know a good diaper when they see one... because there’s nothing fun about diaper rash, baby.

Made @ Droga5
Director: Savannah O’Leary
ECD: Juliana Cobb
CD: Hope Nardini
Creatives: Gonzalo Navarro, Sean Buckhorn, Brendan Dimech, Cherise Woo


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ʕ •ᴥ•ʔ cya later