Topo Chico
Hard Seltzer
Margaritas from a hollowed out watermelon. “Cinco de Drinko.” Margaritaville. The margarita has become victim to basic drinking culture. So when Topo Chico launched their new margarita hard seltzer, we wanted to emphasize that we were pushing back and making the margarita nuevo again.
We launched on Cinco de Mayo, a holiday-turned-drinking-excuse, and created a pawn shop popup where you could trade in offensive Cinco de Mayo gear for a new Topo Chico margarita. A refreshing win-win.
We launched on Cinco de Mayo, a holiday-turned-drinking-excuse, and created a pawn shop popup where you could trade in offensive Cinco de Mayo gear for a new Topo Chico margarita. A refreshing win-win.
Made @ Droga5
GCDs: Kevin Weir, Chris Colliton
CDs: Hope Jordan, Bernardo González
Design: Hua Chen
Creatives: Brendan Dimech, Cherise Woo