https://cherise.me cherise woo Fri, 13 Feb 2026 19:32:45 +0000 https://cherise.me en https://cherise.me/Bosch-Super-Bowl-LX Tue, 10 Feb 2026 18:03:22 +0000 cherise woo https://cherise.me/Bosch-Super-Bowl-LX BOSCH: Super bowl lx When Guy Fieri uses his Bosch appliances and power tools, he feels like a Capital B Bosch, baby. And when he doesn’t? Well, he’s Justaguy… the clean-shaven, khaki-wearing co-star of our Super Bowl spot. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/66c4e72bfc7842e6ce4ef4d0e9c13de59647f896421dcc77973c63adf264f43f/JustAGuy_Superbowl_16x9_47_Agency_Edit-flame.gif" data-mid="244682686" border="0" src="https://freight.cargo.site/w/960/i/66c4e72bfc7842e6ce4ef4d0e9c13de59647f896421dcc77973c63adf264f43f/JustAGuy_Superbowl_16x9_47_Agency_Edit-flame.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d016e43023e64bb1a6efe356031e14ed3963472c9fe448cd8d144c3888bfa25d/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-16-16.png" data-mid="244682747" border="0" src="https://freight.cargo.site/w/1000/i/d016e43023e64bb1a6efe356031e14ed3963472c9fe448cd8d144c3888bfa25d/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-16-16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc75819de2a290b1b0dccac5a80bbb23343c3cdf75182152a449b49f0fab02db/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-07-21.png" data-mid="244682744" border="0" src="https://freight.cargo.site/w/1000/i/bc75819de2a290b1b0dccac5a80bbb23343c3cdf75182152a449b49f0fab02db/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-07-21.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7de134db7f2faff609b0ff237e67106ae573e56adb2ae982ae5d584c321896f0/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-16-13.png" data-mid="244682746" border="0" src="https://freight.cargo.site/w/1000/i/7de134db7f2faff609b0ff237e67106ae573e56adb2ae982ae5d584c321896f0/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-16-13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ed3e26f72c2130959a67465da1e01f918531348c82b33dc5e330bb775deca4f/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-14-18.png" data-mid="244682745" border="0" src="https://freight.cargo.site/w/1000/i/6ed3e26f72c2130959a67465da1e01f918531348c82b33dc5e330bb775deca4f/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-14-18.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f37347b0211396f75a2f860247e3c08c5f084d9c51985a751d50f52bf07e5d1/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-04-04.png" data-mid="244682743" border="0" src="https://freight.cargo.site/w/1000/i/8f37347b0211396f75a2f860247e3c08c5f084d9c51985a751d50f52bf07e5d1/JustAGuy_Superbowl_16x9_47_Agency_Edit-1-00-04-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b328cc9a9d9fc13127b0a60e6a1bf9fe5a6a03bc3a1d2ea1128555327780e91e/JustAGuy_Superbowl_16x9_47_Agency_Edit-3.gif" data-mid="244682778" border="0" src="https://freight.cargo.site/w/1000/i/b328cc9a9d9fc13127b0a60e6a1bf9fe5a6a03bc3a1d2ea1128555327780e91e/JustAGuy_Superbowl_16x9_47_Agency_Edit-3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edb057a5364909f1e7036b900082f54b22788f91b9ec9813cd1277398c313174/JustAGuy_Superbowl_16x9_47_Agency_Edit-2.5.gif" data-mid="244682942" border="0" src="https://freight.cargo.site/w/1000/i/edb057a5364909f1e7036b900082f54b22788f91b9ec9813cd1277398c313174/JustAGuy_Superbowl_16x9_47_Agency_Edit-2.5.gif" /> the tease Before revealing our Super Bowl campaign, we teased the single most compelling, thumb-stopping thing about the idea: Guy Fieri without his frosted tips. <img width="1206" height="2622" width_o="1206" height_o="2622" data-src="https://freight.cargo.site/t/original/i/ff9aac964a551101bb24625c93878cb7414475c5ed0d421e7728d83fb6f9b2fb/Screenshot-2026-02-10-at-2.06.57PM.png" data-mid="244687054" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/ff9aac964a551101bb24625c93878cb7414475c5ed0d421e7728d83fb6f9b2fb/Screenshot-2026-02-10-at-2.06.57PM.png" /> Guy launched his make-under on his Instagram for his birthday, which took the internet by storm. Garnering everything from speculation to outrage on outlets like Variety,&nbsp;E! News,&nbsp;Complex,&nbsp;People,&nbsp;Page Six,&nbsp;USA Today,&nbsp;Entertainment Weekly,&nbsp;Parade,&nbsp;US Weekly,&nbsp;InStyle,&nbsp;AOL,&nbsp;Star Magazine,&nbsp;IMDb,&nbsp;Daily Mail,&nbsp;Yahoo!, Food &amp; Wine, Buzzfeed, Daily Beast, NBC, Fox News, Adweek, Little Black Book, Muse by Clios, and many more. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e197d0eb892942d30948f0e44a6e50bed67ed305673a185fc66c0685b510f0f3/JAG-PF-Pic-Circle.png" data-mid="244686085" border="0" src="https://freight.cargo.site/w/1000/i/e197d0eb892942d30948f0e44a6e50bed67ed305673a185fc66c0685b510f0f3/JAG-PF-Pic-Circle.png" /> <img width="1022" height="1630" width_o="1022" height_o="1630" data-src="https://freight.cargo.site/t/original/i/50dada072672e8c4e2f59ff237cca4bb77c0b54733874f4d3b0872989ffabf22/image1.png" data-mid="244685882" border="0" src="https://freight.cargo.site/w/1000/i/50dada072672e8c4e2f59ff237cca4bb77c0b54733874f4d3b0872989ffabf22/image1.png" /> <img width="1312" height="1714" width_o="1312" height_o="1714" data-src="https://freight.cargo.site/t/original/i/be0843d26026c06c994eba7c40d74485aa88f3b05eeebb703df5d264f4dbc6a6/image2.png" data-mid="244685883" border="0" src="https://freight.cargo.site/w/1000/i/be0843d26026c06c994eba7c40d74485aa88f3b05eeebb703df5d264f4dbc6a6/image2.png" /> <img width="1104" height="1224" width_o="1104" height_o="1224" data-src="https://freight.cargo.site/t/original/i/d2d9a9368594bdd81e5d71c43d16775560662c9806459b1edb37dee589ba655f/image3.png" data-mid="244685884" border="0" src="https://freight.cargo.site/w/1000/i/d2d9a9368594bdd81e5d71c43d16775560662c9806459b1edb37dee589ba655f/image3.png" /> <img width="1040" height="1536" width_o="1040" height_o="1536" data-src="https://freight.cargo.site/t/original/i/4c1a648726b39f3825c55ec963389fe7c40ed7476c5743f3eabb31d6c56fc792/image4.png" data-mid="244685885" border="0" src="https://freight.cargo.site/w/1000/i/4c1a648726b39f3825c55ec963389fe7c40ed7476c5743f3eabb31d6c56fc792/image4.png" /> <img width="1034" height="1372" width_o="1034" height_o="1372" data-src="https://freight.cargo.site/t/original/i/e35be110a7ee58b3154708625b8b37bc460ddb7b364f2f96ee9b58599f76714d/image5.png" data-mid="244685886" border="0" src="https://freight.cargo.site/w/1000/i/e35be110a7ee58b3154708625b8b37bc460ddb7b364f2f96ee9b58599f76714d/image5.png" /> <img width="1185" height="1668" width_o="1185" height_o="1668" data-src="https://freight.cargo.site/t/original/i/00256616f56af854cdc0c9c7c13679d9d97ab8d9e6353e7fda2a2ac39b4d08ec/image6.png" data-mid="244685887" border="0" src="https://freight.cargo.site/w/1000/i/00256616f56af854cdc0c9c7c13679d9d97ab8d9e6353e7fda2a2ac39b4d08ec/image6.png" /> <img width="1366" height="1740" width_o="1366" height_o="1740" data-src="https://freight.cargo.site/t/original/i/73680b8d8ec72ef3c6b45c234204c93ac082b0ceeb2e7f93986f9c4b1a4c5503/image8.png" data-mid="244685889" border="0" src="https://freight.cargo.site/w/1000/i/73680b8d8ec72ef3c6b45c234204c93ac082b0ceeb2e7f93986f9c4b1a4c5503/image8.png" /> <img width="1018" height="1268" width_o="1018" height_o="1268" data-src="https://freight.cargo.site/t/original/i/4610389fe9113b2dce38fe6ed0e29d709638d04dd0d3c3fd7da098a124075a0e/image9.png" data-mid="244685890" border="0" src="https://freight.cargo.site/w/1000/i/4610389fe9113b2dce38fe6ed0e29d709638d04dd0d3c3fd7da098a124075a0e/image9.png" /> <img width="1464" height="1614" width_o="1464" height_o="1614" data-src="https://freight.cargo.site/t/original/i/6c47c710a8e99602cb445ca76b17fe965054d9b1ca58c99643787025b47e61cf/image10.png" data-mid="244685891" border="0" src="https://freight.cargo.site/w/1000/i/6c47c710a8e99602cb445ca76b17fe965054d9b1ca58c99643787025b47e61cf/image10.png" /> <img width="1484" height="1686" width_o="1484" height_o="1686" data-src="https://freight.cargo.site/t/original/i/55fa8e46f5ff0f61812085252adb04f209ad4d02883f8f47ac5d8f307077e1ae/image11.png" data-mid="244685892" border="0" src="https://freight.cargo.site/w/1000/i/55fa8e46f5ff0f61812085252adb04f209ad4d02883f8f47ac5d8f307077e1ae/image11.png" /> <img width="1336" height="1624" width_o="1336" height_o="1624" data-src="https://freight.cargo.site/t/original/i/b7e1dbd0d312fc9756cf945e80bfcc8a28e7ead8d1937cc3172008fcece8a9f0/image12.png" data-mid="244685893" border="0" src="https://freight.cargo.site/w/1000/i/b7e1dbd0d312fc9756cf945e80bfcc8a28e7ead8d1937cc3172008fcece8a9f0/image12.png" /> <img width="1304" height="1618" width_o="1304" height_o="1618" data-src="https://freight.cargo.site/t/original/i/06792d7493515d636d2e24d3a69209d81d378e6bf1934d1ddeadb7555db3ab9f/image13.png" data-mid="244685894" border="0" src="https://freight.cargo.site/w/1000/i/06792d7493515d636d2e24d3a69209d81d378e6bf1934d1ddeadb7555db3ab9f/image13.png" /> <img width="1402" height="1730" width_o="1402" height_o="1730" data-src="https://freight.cargo.site/t/original/i/81232937749ba1fcfc541fe09cc800b6e377f441be6a44022c19c1aa8723fd6b/image14.png" data-mid="244685895" border="0" src="https://freight.cargo.site/w/1000/i/81232937749ba1fcfc541fe09cc800b6e377f441be6a44022c19c1aa8723fd6b/image14.png" /> <img width="1376" height="1606" width_o="1376" height_o="1606" data-src="https://freight.cargo.site/t/original/i/b5cad7c8c620ac488e8cb4420695f951891bc90ac9a3231decd182d7df038b6a/image19.png" data-mid="244685900" border="0" src="https://freight.cargo.site/w/1000/i/b5cad7c8c620ac488e8cb4420695f951891bc90ac9a3231decd182d7df038b6a/image19.png" /> <img width="1038" height="1396" width_o="1038" height_o="1396" data-src="https://freight.cargo.site/t/original/i/655eb3a73a609957bcf2390b53ff93f237ca11736a8c5a7503dfc794a9e6fb27/image15.png" data-mid="244685896" border="0" src="https://freight.cargo.site/w/1000/i/655eb3a73a609957bcf2390b53ff93f237ca11736a8c5a7503dfc794a9e6fb27/image15.png" /> <img width="1012" height="1270" width_o="1012" height_o="1270" data-src="https://freight.cargo.site/t/original/i/ddf3d736848272ee0d610c2bec767cd10b0a40ae36247d00a349a1bd60ef4e37/image16.png" data-mid="244685897" border="0" src="https://freight.cargo.site/w/1000/i/ddf3d736848272ee0d610c2bec767cd10b0a40ae36247d00a349a1bd60ef4e37/image16.png" /> <img width="1482" height="1530" width_o="1482" height_o="1530" data-src="https://freight.cargo.site/t/original/i/2868f23db0c382a272f1fb3976baa66720800ab8344938dbebecbe2a4876bf6a/image17.png" data-mid="244685898" border="0" src="https://freight.cargo.site/w/1000/i/2868f23db0c382a272f1fb3976baa66720800ab8344938dbebecbe2a4876bf6a/image17.png" /> <img width="1597" height="1604" width_o="1597" height_o="1604" data-src="https://freight.cargo.site/t/original/i/9600354362edab8318f786b991b92859a821e9d08c1022fd39678a410834ced3/image18.png" data-mid="244685899" border="0" src="https://freight.cargo.site/w/1000/i/9600354362edab8318f786b991b92859a821e9d08c1022fd39678a410834ced3/image18.png" /> <img width="1380" height="1612" width_o="1380" height_o="1612" data-src="https://freight.cargo.site/t/original/i/58618f09e29896310d85566d54883df1d64fec88ea94e50564e16cd63a3e6337/image7.png" data-mid="244685888" border="0" src="https://freight.cargo.site/w/1000/i/58618f09e29896310d85566d54883df1d64fec88ea94e50564e16cd63a3e6337/image7.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/df5afbc2c81eb421b871cc01658176dcdd3f0791799a8366ef29b7b28c755905/GUY-PR-2-1.png" data-mid="244683704" border="0" src="https://freight.cargo.site/w/1000/i/df5afbc2c81eb421b871cc01658176dcdd3f0791799a8366ef29b7b28c755905/GUY-PR-2-1.png" /> To keep building on the momentum, we launched Justaguy’s Sandwich Show... a tasty little number. POST-GAME We conducted an interview with the breakout star of our spot, Cash Fieri. GUY! GUY! GUY! The Super Bowl spot was the launch of the second year of Bosch’s “The More You Bosch, The More You Feel Like a Bosch” campaign, featuring Guy and Justaguy, with some power tools and appliances. Made @ Droga5 Directors: Tim &amp; Eric, Prettybird Editor: Jeff Ferruzzo, Arcade Color: Mikey Rossiter, Rare Medium Sound: HEARD VFX: Parliament Photography: Eric Umphery, Julia Johnson Creative Partner: Brendan Dimech ECDs: John Parker, Chris CollitonGCDs: Matt DeCoste, Jay Hunt Creatives: Stacie Larsen, Justin Cannon Post-Game Press: People Today USA Today Entertainment Weekly Yahoo Entertainment IGN Teen Vogue The Mirror Adweek Awards &amp; Recognition: AdAge Super Bowl LX Ad Champion Linkedin Ad Bowl Champion - Best Consumer Product, Best Celeb Cameo https://cherise.me/Paramount-Find-Your-Mountain Wed, 19 Mar 2025 21:56:48 +0000 cherise woo https://cherise.me/Paramount-Find-Your-Mountain paramount+: FIND YOUR MOUNTAIN Everyone has a different mountain of entertainment on Paramount+ ... whether you love Gladiator and Mean Girls, Spongebob and Star Trek, or Survivor and Yellowjackets. That’s the beauty of what happens when you&nbsp;Find Your Mountain. It has all the content you could wish for and as much of it as possible. To help launch a new brand campaign, we tapped into disparate ends of their content spectrum to create visually arresting, beautifully bizarre mashups—showing all the different mountains you can find on Paramount+. THE ROMAN BURN BOOK <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/253637f94a702c4a0be8089f7b32b6626e6428f8d857fafcbdc58d0286639a87/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-35-19.jpg" data-mid="229696841" border="0" src="https://freight.cargo.site/w/1000/i/253637f94a702c4a0be8089f7b32b6626e6428f8d857fafcbdc58d0286639a87/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-35-19.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e58cb78c0c537e46107e14225dff9bcfaec6511e22b791a2a4e9f08b294a7ad4/Nut-Kick.gif" data-mid="229698075" border="0" src="https://freight.cargo.site/w/960/i/e58cb78c0c537e46107e14225dff9bcfaec6511e22b791a2a4e9f08b294a7ad4/Nut-Kick.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb313f29ada7db13650d99f25c80ef6812c5c8dd239f6d83f68708c5954b21d0/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-52-17.jpg" data-mid="229696849" border="0" src="https://freight.cargo.site/w/1000/i/fb313f29ada7db13650d99f25c80ef6812c5c8dd239f6d83f68708c5954b21d0/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-52-17.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3924ccce8857faeae86a9550601ae5f9a3a2692cabd18fbe5e7279295230870/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-01-02-19.jpg" data-mid="229696850" border="0" src="https://freight.cargo.site/w/1000/i/c3924ccce8857faeae86a9550601ae5f9a3a2692cabd18fbe5e7279295230870/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-01-02-19.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/7868592c6b8ba36860cb482707cb304746c9f2b432b56def88c6dffdfb9d69db/Damian.gif" data-mid="229697285" border="0" src="https://freight.cargo.site/w/960/i/7868592c6b8ba36860cb482707cb304746c9f2b432b56def88c6dffdfb9d69db/Damian.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a7f3efa8d45303ee4b4caf392700eb2d9b5687c893f9b192a7a942f219261b2/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-31-04.jpg" data-mid="229696840" border="0" src="https://freight.cargo.site/w/1000/i/2a7f3efa8d45303ee4b4caf392700eb2d9b5687c893f9b192a7a942f219261b2/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-31-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0b44fa71ee3a9d7179de92a82a9b78c823a0c4efc6c1fa57822cb6dd6a7d189/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-44-20.jpg" 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src="https://freight.cargo.site/w/1000/i/8116182eb2924c5511c19091249aa7bb3485265050f20b934e4ab02f8cfd669f/PA_FYMN_EMPERORS_BURN_BOOK_16X9_90_16834_040925_AGENCY-1-00-41-04.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/06dafde5ced2fe10292155d9d14ad7851090afaa31ac46cb0ae8596897d9b4ae/Tiger-Mauling.gif" data-mid="229696833" border="0" src="https://freight.cargo.site/w/960/i/06dafde5ced2fe10292155d9d14ad7851090afaa31ac46cb0ae8596897d9b4ae/Tiger-Mauling.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a151e7ab312909a5e7cc5e084e8ae9ae45933b50c74c7bbe178d3b69326f8f33/Colosseum.gif" data-mid="229697686" border="0" src="https://freight.cargo.site/w/960/i/a151e7ab312909a5e7cc5e084e8ae9ae45933b50c74c7bbe178d3b69326f8f33/Colosseum.gif" /> THE PATRICK STARSHIP ENTERPRISE <img width="960" height="540" width_o="960" height_o="540" 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data-src="https://freight.cargo.site/t/original/i/afef85c5d4ac07c77b29f86c230368f2290fda818d3700bc233073d05d3917e9/Spongebob-Ready.gif" data-mid="230538448" border="0" src="https://freight.cargo.site/w/960/i/afef85c5d4ac07c77b29f86c230368f2290fda818d3700bc233073d05d3917e9/Spongebob-Ready.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c89f26f80deb20ff2b4b2287c02c4578edaf16adae27d6fdf11136e4f1eea6c3/PATRICK_STARSHIP_16X9_60_NoSlate_NoBug_NoLegal-1-00-32-03.jpg" data-mid="230477561" border="0" src="https://freight.cargo.site/w/1000/i/c89f26f80deb20ff2b4b2287c02c4578edaf16adae27d6fdf11136e4f1eea6c3/PATRICK_STARSHIP_16X9_60_NoSlate_NoBug_NoLegal-1-00-32-03.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/653419fb132ed747e3b4d32a9feb87e3317267ca3e9a71359c185f240da266be/spock-imagination.gif" data-mid="230538446" border="0" src="https://freight.cargo.site/w/960/i/653419fb132ed747e3b4d32a9feb87e3317267ca3e9a71359c185f240da266be/spock-imagination.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1dc235d7ee3c85aa14f02f62fbda8957fd401349c3fddfaeaeca267dc9c6e08a/Patrick-Ice-Cream.gif" data-mid="230538442" border="0" src="https://freight.cargo.site/w/960/i/1dc235d7ee3c85aa14f02f62fbda8957fd401349c3fddfaeaeca267dc9c6e08a/Patrick-Ice-Cream.gif" /> SURVIVOR: YELLOWJACKETS EDITION <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/0f5f58654964d02cf6950caf138b6f90f9794547dab11385a25122f680bd221f/jeff-intro.gif" data-mid="228610371" border="0" src="https://freight.cargo.site/w/960/i/0f5f58654964d02cf6950caf138b6f90f9794547dab11385a25122f680bd221f/jeff-intro.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5e6df2b10bab7df99e338fd0a27571739bcdee6abf4294cb537644cfcc72d4f/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-12-23.jpg" data-mid="228610569" border="0" src="https://freight.cargo.site/w/1000/i/a5e6df2b10bab7df99e338fd0a27571739bcdee6abf4294cb537644cfcc72d4f/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-12-23.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/7bca3426a0bc7965a45bec6bf75bdfa6d33b78678f0be5cfcf9e18bd7eb20bbf/Sign-updated.gif" data-mid="231835963" border="0" src="https://freight.cargo.site/w/960/i/7bca3426a0bc7965a45bec6bf75bdfa6d33b78678f0be5cfcf9e18bd7eb20bbf/Sign-updated.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/863701c792cc3510091228be2657ba7aa0afbe365066b4e6712a7347d1bf8951/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-14-06.jpg" data-mid="228610570" border="0" src="https://freight.cargo.site/w/1000/i/863701c792cc3510091228be2657ba7aa0afbe365066b4e6712a7347d1bf8951/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-14-06.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/92d664098085eb694d3ae4e9cb3c166e1cb7999d698f1506fb8f153e6b9c9ec8/AQ-voting.gif" data-mid="228610369" border="0" src="https://freight.cargo.site/w/960/i/92d664098085eb694d3ae4e9cb3c166e1cb7999d698f1506fb8f153e6b9c9ec8/AQ-voting.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0968096738352613e3811a66f581cd75654604634d243bc8b9496dfb66ae177f/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-23-17.jpg" data-mid="228610571" border="0" src="https://freight.cargo.site/w/1000/i/0968096738352613e3811a66f581cd75654604634d243bc8b9496dfb66ae177f/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-23-17.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/996b571c63b44e8619a13cb13f5ced71eae08635a8a81a22d65a559c2cd3b592/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-06-16.jpg" data-mid="228610568" border="0" src="https://freight.cargo.site/w/1000/i/996b571c63b44e8619a13cb13f5ced71eae08635a8a81a22d65a559c2cd3b592/PA_FYMN_2025_SRVR_YLLW_16X9_60_16832_031425_DIGITAL_REF_ALT-1-00-06-16.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a913e9c4cbf8b960ac7e95bf54662ff1649feaeee3b87d9fb0d86d9dd682f178/jeff-howling.gif" data-mid="228610370" border="0" src="https://freight.cargo.site/w/960/i/a913e9c4cbf8b960ac7e95bf54662ff1649feaeee3b87d9fb0d86d9dd682f178/jeff-howling.gif" /> Made @ Droga5 Director: TRAKTOR @ Stink Editors: Jeff Ferruzzo, Paul Martinez @ Arcade Sound: Heard City Color: Rare MediumVFX: Parliament ECD: Chris Colliton, Dan Kelly CDs: Sean Buckhorn, Gonzalo NavarroCreative Team: Brendan Dimech, Cherise Woo Press: LBBOnline AdAge Adweek Collider ScreenRant Nerdist https://cherise.me/Essentia-Hold-My-Hydroboost Wed, 17 Apr 2024 16:13:33 +0000 cherise woo https://cherise.me/Essentia-Hold-My-Hydroboost Essentia: Hold My hydroboost Hold My Hydroboost: not a slogan. Not a tagline. But a phrase that flips the popular expression “Hold My Beer” to put Essentia’s new product name into culture in a repeatable and unmissable way. We launched Essentia’s newest line of supercharged water in a social-first campaign featuring NBA All-Star Jimmy Butler... playing a game of H.O.R.S.E on a horse. 🐎 <img width="3350" height="1884" width_o="3350" height_o="1884" data-src="https://freight.cargo.site/t/original/i/15d3394c0f81350daa1a33f0ea1f214bcee826f564e214bca82e653b385f6b97/Screenshot-2024-04-17-at-12.53.25PM.png" data-mid="209160158" border="0" src="https://freight.cargo.site/w/1000/i/15d3394c0f81350daa1a33f0ea1f214bcee826f564e214bca82e653b385f6b97/Screenshot-2024-04-17-at-12.53.25PM.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1490e2830757a596407a66e2718098f61253e2372b6dc16004795bfd1cba20a0/16x9_NothingButNet.gif" data-mid="209159270" border="0" src="https://freight.cargo.site/w/960/i/1490e2830757a596407a66e2718098f61253e2372b6dc16004795bfd1cba20a0/16x9_NothingButNet.gif" /> <img width="3350" height="1882" width_o="3350" height_o="1882" data-src="https://freight.cargo.site/t/original/i/1b7aee2df5532d0e8396101198207fefd75fbeef081f95af0dbc8c701afe9c1f/Screenshot-2024-04-17-at-1.13.14PM.png" data-mid="209161301" border="0" src="https://freight.cargo.site/w/1000/i/1b7aee2df5532d0e8396101198207fefd75fbeef081f95af0dbc8c701afe9c1f/Screenshot-2024-04-17-at-1.13.14PM.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/55e0314d4ea2c991e66b98133db1198c81e05254d057157a3b51794fd1ea57ef/16x9_Jimmy_Horse_Dancing.gif" data-mid="209159266" border="0" src="https://freight.cargo.site/w/960/i/55e0314d4ea2c991e66b98133db1198c81e05254d057157a3b51794fd1ea57ef/16x9_Jimmy_Horse_Dancing.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/576ab231432738084b3eac9a3411b9d428102623db87100e8b12e617a417bd69/16x9_Jimmy_Horse_StandingUp.gif" data-mid="209159268" border="0" 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data-src="https://freight.cargo.site/t/original/i/035a7112910112352a48df4b43990785b5ee713ef6102d9cbe37b8fd005df925/16x9_Jimmy_Backwards_Swish.gif" data-mid="209159264" border="0" src="https://freight.cargo.site/w/960/i/035a7112910112352a48df4b43990785b5ee713ef6102d9cbe37b8fd005df925/16x9_Jimmy_Backwards_Swish.gif" /> <img width="3346" height="1878" width_o="3346" height_o="1878" data-src="https://freight.cargo.site/t/original/i/ff9399098f28b210c542a33826a261f7d80b73b67e358730478427062caf344b/Screenshot-2024-04-17-at-1.13.46PM.png" data-mid="209161302" border="0" src="https://freight.cargo.site/w/1000/i/ff9399098f28b210c542a33826a261f7d80b73b67e358730478427062caf344b/Screenshot-2024-04-17-at-1.13.46PM.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ca6420ab55b578b6a5d10bc01b54372a895c5d6b0043855db556b7252645fa28/16x9_Jimmy_Drinking_Holster.gif" data-mid="209159265" border="0" 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data-src="https://freight.cargo.site/t/original/i/f5fe77a5d96efd7143e257bee386a671a38bac1062e7d12457b0cd22d11bb4c5/02_HMH_JB_Moodboard.jpg" data-mid="209161522" border="0" src="https://freight.cargo.site/w/1000/i/f5fe77a5d96efd7143e257bee386a671a38bac1062e7d12457b0cd22d11bb4c5/02_HMH_JB_Moodboard.jpg" /> the tease To tease the launch, it started as a simple question on r/NBATalk.. and then took the internet by storm, picking up traction as it reached major sports outlets like ESPN, House of Highlights, Bleacher Report, and local Miami sports radio—peaking at the perfect intersection of NBA playoff chatter and the legend of Playoff Jimmy. (More to come....) Made @ Droga5 Director: Zach Math, Caviar Editor: Paul Watts, Cut+Run Color: Daniel de Vue, Trafik Sound: Ed Downham, King Lear VFX: Parliament ECDs: Tom McQueen, George McQueen CDs: Rob McQueen, Nic Bauman Creatives: Ben Muckensturm, Sara Muchnick, Brendan Dimech, Cherise Woo Sean Buckhorn, Gonzalo Navarro Press: ESPNThe New Yorker Shots LBBOnline AdAge Marketing Dive Awards &amp; Recognition: &nbsp; 2x Adage Creativity Awards Finalist (Best Brand/Product Launch, Best ROI: Work That Works) 1x&nbsp;Webby Nominee https://cherise.me/Coors-Light Wed, 19 Mar 2025 21:15:01 +0000 cherise woo https://cherise.me/Coors-Light COORS LIGHT When life throws you a curveball, you can choose to chill instead with Coors Light... whether it’s a scorcher of a wedding or a delayed flight. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9accabd2d25598bfd4ff8991973974375eb3e5b6277837eb704ed52eca24cc37/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-13-00.jpg" data-mid="228516898" border="0" src="https://freight.cargo.site/w/1000/i/9accabd2d25598bfd4ff8991973974375eb3e5b6277837eb704ed52eca24cc37/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-13-00.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f7a26446ef0a6b0c9abdb80aa06a9e73a32e7308f9cfffe2f432e2b3bdd6513/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-25-08.jpg" data-mid="228516900" border="0" src="https://freight.cargo.site/w/1000/i/7f7a26446ef0a6b0c9abdb80aa06a9e73a32e7308f9cfffe2f432e2b3bdd6513/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-25-08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a7a7c7331f92d3d6129241f6da5609c29a622ec01f59149e871a6c8dd59551e/CL_Groomsmen_GIF2.gif" data-mid="228516831" border="0" src="https://freight.cargo.site/w/1000/i/2a7a7c7331f92d3d6129241f6da5609c29a622ec01f59149e871a6c8dd59551e/CL_Groomsmen_GIF2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c4958bd643a572a389a5eeb4a9b8de497734568d08cca31b57936f269bc5341/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-29-20.jpg" data-mid="228516901" border="0" src="https://freight.cargo.site/w/1000/i/8c4958bd643a572a389a5eeb4a9b8de497734568d08cca31b57936f269bc5341/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1-0-00-29-20.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f1c9af0f8d1b5f170eb7d7a59471d98cd3cdd2312c628bab724a1cb24340b5e7/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1.gif" data-mid="228517327" border="0" src="https://freight.cargo.site/w/960/i/f1c9af0f8d1b5f170eb7d7a59471d98cd3cdd2312c628bab724a1cb24340b5e7/YCPE4403000H_CL_Groomsmen_US_Eng_OLV_16x9_30_Innovid-1.gif" /> (Delayed Flight... coming soon) Made @ Droga5Director: TRAKTORECDs: Kevin Weir, Chris Colliton CD: Ted MeyerCreative Team: Brendan Dimech, Cherise Woo https://cherise.me/Bosch-The-More-You-Bosch-The-More-You-Feel-Like-a-Bosch Fri, 13 Feb 2026 19:32:45 +0000 cherise woo https://cherise.me/Bosch-The-More-You-Bosch-The-More-You-Feel-Like-a-Bosch BOSCH: The More You Bosch, The More You Feel Like a Bosch When you use Bosch’s power tools, the precision is... palpable. In fact, it’s so good it makes you feel like The Champ of your jobsite. Knocking out any job with a 1-2 punch of precision and lasers. Precision. Lasers. Precision. Lasers. K.O.! <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ad65db80196c765425a0571d166743e35897a1102f4f0d74ef0fc23b1797eef/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-12-04.png" data-mid="244806003" border="0" src="https://freight.cargo.site/w/1000/i/3ad65db80196c765425a0571d166743e35897a1102f4f0d74ef0fc23b1797eef/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-12-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48f0734b90c8e3d8f38e2ed59c327742998f169bcb20fd0e3d2b4678a2efc743/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-2.gif" data-mid="244805129" border="0" src="https://freight.cargo.site/w/1000/i/48f0734b90c8e3d8f38e2ed59c327742998f169bcb20fd0e3d2b4678a2efc743/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef2aeea34f00f57484c56c8e47362b4e8ffeef3f76a4639255578c5d128715bf/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-21-17.png" data-mid="244806004" border="0" src="https://freight.cargo.site/w/1000/i/ef2aeea34f00f57484c56c8e47362b4e8ffeef3f76a4639255578c5d128715bf/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-21-17.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/174687d68b37753df37a9f964f5f30fcf553cdf4546f06e57a9103f71faa87aa/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-07-19.png" data-mid="244806001" border="0" src="https://freight.cargo.site/w/1000/i/174687d68b37753df37a9f964f5f30fcf553cdf4546f06e57a9103f71faa87aa/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-07-19.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d78c06311c4960b7ab443e1e2eba583f0434d01fbd6d9414724db2bd16ebab7/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-3.gif" data-mid="244805847" border="0" src="https://freight.cargo.site/w/1000/i/1d78c06311c4960b7ab443e1e2eba583f0434d01fbd6d9414724db2bd16ebab7/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3b13cb78dc75a09aabafeaf5330c702885173a0b57fb5a48f73b040d460f40d/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-00-00.png" data-mid="244806000" border="0" src="https://freight.cargo.site/w/1000/i/c3b13cb78dc75a09aabafeaf5330c702885173a0b57fb5a48f73b040d460f40d/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-00-00.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d739e16bd6cc65142087681b244ed8deed9adc314e4df248270c0d17ae72ddd/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-4.gif" data-mid="244806006" border="0" src="https://freight.cargo.site/w/1000/i/7d739e16bd6cc65142087681b244ed8deed9adc314e4df248270c0d17ae72ddd/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-4.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71fafda8c3400cc13c258bac756af5a7769adadf14d98cf8e88d7bce5a92d52d/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-10-13.png" data-mid="244806002" border="0" src="https://freight.cargo.site/w/1000/i/71fafda8c3400cc13c258bac756af5a7769adadf14d98cf8e88d7bce5a92d52d/Bosch_TMYBTMYFLAB_Video_16x9_Champ_30_Generic-1-1-00-10-13.png" /> SOCIAL CONTENT Made @ Droga5 Directors: Tim &amp; Eric, Prettybird Editor: Jeff Ferruzzo, Arcade Color: Mikey Rossiter, Rare Medium Sound: HEARD VFX: Parliament Creative Partner: Brendan Dimech ECDs: John Parker, Chris CollitonGCDs: Matt DeCoste, Jay Hunt Creatives: Stacie Larsen, Justin Cannon https://cherise.me/Coors-Light-The-Cold-Tux Thu, 26 Jun 2025 19:25:31 +0000 cherise woo https://cherise.me/Coors-Light-The-Cold-Tux COORS LIGHT: THE COLD TUXThere’s nothing chill about hot summer weddings. Especially for guys, who have to wear suits and ties. So Coors Light built the first-of-its-kind Cold Tux, a suit especially designed to keep a groom cool during the best day of his life. It includes features like the Chill-O-Stat, refrigeration coils woven into the suit, and a gel-lined BrrrTie to match. We took the suit to Florida, where we tested it on a real groom, on his real wedding day, in real 91° heat. And just like true love—the Cold Tux prevailed. The Big DayShot by the lovely Jimmy Marble. <img width="3070" height="2048" width_o="3070" height_o="2048" data-src="https://freight.cargo.site/t/original/i/18f169f6e783529e0fb1b28a2e404982ac6c99d74f1efc4ac22a88d5fd247410/131A6360.jpg" data-mid="235078029" border="0" src="https://freight.cargo.site/w/1000/i/18f169f6e783529e0fb1b28a2e404982ac6c99d74f1efc4ac22a88d5fd247410/131A6360.jpg" /> <img width="1866" height="2797" width_o="1866" height_o="2797" data-src="https://freight.cargo.site/t/original/i/9aab21b1fc824249ca4b6efe763fe0757d183167b66220fda0ca31b3da55fbd7/131A6600-1.jpg" data-mid="235078032" border="0" src="https://freight.cargo.site/w/1000/i/9aab21b1fc824249ca4b6efe763fe0757d183167b66220fda0ca31b3da55fbd7/131A6600-1.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c76a066b440b671c030179d17872e9629a4dcee13ed15bb64ab607c7a669bda8/131A4565-1.jpg" data-mid="235078023" border="0" src="https://freight.cargo.site/w/1000/i/c76a066b440b671c030179d17872e9629a4dcee13ed15bb64ab607c7a669bda8/131A4565-1.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/52e5f3323ef36f507e084b9085a17a6772b49abdde2ceb9220498da14b20ac36/131A6680-1.jpg" data-mid="235078037" border="0" src="https://freight.cargo.site/w/1000/i/52e5f3323ef36f507e084b9085a17a6772b49abdde2ceb9220498da14b20ac36/131A6680-1.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/95442d555091299eb0224730e9f6f91321296cb3089f80cd143e8a9dffc97089/131A6459.jpg" data-mid="235078030" border="0" src="https://freight.cargo.site/w/1000/i/95442d555091299eb0224730e9f6f91321296cb3089f80cd143e8a9dffc97089/131A6459.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b01d8ab491726578f85d8ac73f9aaad266c8bcd0062a726f19f0b99100ef8b0a/131A6491.jpg" data-mid="235078031" border="0" src="https://freight.cargo.site/w/1000/i/b01d8ab491726578f85d8ac73f9aaad266c8bcd0062a726f19f0b99100ef8b0a/131A6491.jpg" /> <img width="3071" height="2048" width_o="3071" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f398c6b6df317e35cf7b39986025b62605c997a2346a1a9d6a5091c3900e02dc/131A6158.jpg" data-mid="235078027" border="0" src="https://freight.cargo.site/w/1000/i/f398c6b6df317e35cf7b39986025b62605c997a2346a1a9d6a5091c3900e02dc/131A6158.jpg" /> <img width="1826" height="2737" width_o="1826" height_o="2737" data-src="https://freight.cargo.site/t/original/i/444ccf3a24b62f340e80c0891530f766bb61822499e906994579926782382dca/131A6904-1.jpg" data-mid="235078039" border="0" src="https://freight.cargo.site/w/1000/i/444ccf3a24b62f340e80c0891530f766bb61822499e906994579926782382dca/131A6904-1.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ea3e61eecec97eced88379f0c9deeb900a619eec43d62ad4de782671ca3d69b3/131A7038-1.jpg" data-mid="235078042" border="0" src="https://freight.cargo.site/w/1000/i/ea3e61eecec97eced88379f0c9deeb900a619eec43d62ad4de782671ca3d69b3/131A7038-1.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/bf9fef8502896921caad6b4774f2bca48d48c1d96943b22ed0f639311f0a9cfb/131A7085.jpg" data-mid="235078043" border="0" src="https://freight.cargo.site/w/1000/i/bf9fef8502896921caad6b4774f2bca48d48c1d96943b22ed0f639311f0a9cfb/131A7085.jpg" /> BTS OF MAKING THE TUX: Made @ Droga5Director: Brian Moore, m ss ng p ecesPhotographer: Jimmy MarbleECD: Giancarlo Rodas Garay CDs: Will Sands, Fabio Bene Designer: Aleah Jones Creative Team: Brendan Dimech, Cherise Woo Brendan and I concepted this activation to coincide with the launch of other Coors spots. After stepping away, we were able to jump back in to bring this project to life in its early production stages. Thanks to the many people at Droga5 who helped sell the work through and keep the idea going along the way: Chris Colliton, Ted Meyer, Robison Mattei, and Rafael Melo. Press and Recognition: AdAge LBB Campaign Live Men’s Journal Daily Mail Late Night with Seth Meyers https://cherise.me/Essentia-Stop-for-Nothing Mon, 03 Jan 2022 21:20:29 +0000 cherise woo https://cherise.me/Essentia-Stop-for-Nothing Essentia: Stop For Nothing Essentia Water hydrates you to help you be the most resilient and relentless version of yourself. In our campaign, we highlight the journeys of actress Millie Bobby Brown and quarterback Patrick Mahomes II as they stay hydrated, stay driven, and stop for nothing on their roads to success. mnemonic As part of our campaign, we helped Essentia with new audio and visual mnemonic rebranding, after a monthslong process of design exploration that included elements of the bottle, brand, and logo—ultimately landing on a dynamic splash that conveyed hydration in a visually arresting way.&nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a0bc439b4832eb7215b6e2fa7d8755f0d7d985108d3afe8665388a3178265675/EW_mnemonic_halfsize.gif" data-mid="179211630" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/a0bc439b4832eb7215b6e2fa7d8755f0d7d985108d3afe8665388a3178265675/EW_mnemonic_halfsize.gif" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/51d5c51a649c3ae84ce491873d4c24922dfd54c65e459a8549e9f3f8aeb11e4a/PM_32x.png" data-mid="179210979" border="0" src="https://freight.cargo.site/w/1000/i/51d5c51a649c3ae84ce491873d4c24922dfd54c65e459a8549e9f3f8aeb11e4a/PM_32x.png" /> <img width="5521" height="3681" width_o="5521" height_o="3681" data-src="https://freight.cargo.site/t/original/i/d24b59b8736ae1eb53a4e1ba0963cf5883566652add957bf5cbd3deba9d28ddf/PM_subway.jpg" data-mid="197081866" border="0" src="https://freight.cargo.site/w/1000/i/d24b59b8736ae1eb53a4e1ba0963cf5883566652add957bf5cbd3deba9d28ddf/PM_subway.jpg" /> <img width="3833" height="4608" width_o="3833" height_o="4608" data-src="https://freight.cargo.site/t/original/i/d9dbe4d6d0b1a1a636ce2496ee7531ebd4af9944cbc72c1938d3ebe52a553e08/big_MBB.jpg" data-mid="197081862" border="0" src="https://freight.cargo.site/w/1000/i/d9dbe4d6d0b1a1a636ce2496ee7531ebd4af9944cbc72c1938d3ebe52a553e08/big_MBB.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/45922a24405aaafd9392e60bf5becf5a086a18e8916c421838a76a1243ff8ab9/MBB_12x.png" data-mid="179210973" border="0" src="https://freight.cargo.site/w/1000/i/45922a24405aaafd9392e60bf5becf5a086a18e8916c421838a76a1243ff8ab9/MBB_12x.png" /> <img width="3808" height="3615" width_o="3808" height_o="3615" data-src="https://freight.cargo.site/t/original/i/05653ccaef737688dd429d4426baca5dd2b92819e57eedc0091af5b9e00b9389/MBB_PM_OOH.jpg" data-mid="197081865" border="0" src="https://freight.cargo.site/w/1000/i/05653ccaef737688dd429d4426baca5dd2b92819e57eedc0091af5b9e00b9389/MBB_PM_OOH.jpg" /> Made @ Droga5Director: Fausto Becatti Animation: BUCK Audio: Q DeptGCD: Marco HowellCreative Team: Christian Maine de Biran, Daniel Freeda, Brendan Dimech, Cherise Woo https://cherise.me/Huggies-World-Obsessed Wed, 10 Aug 2022 22:08:01 +0000 cherise woo https://cherise.me/Huggies-World-Obsessed Huggies: World Obsessed When Droga5 relaunched the Huggies brand, we welcomed baby to this strange world we live in. For our next iteration of our campaign, we honed in on something equally strange—our obsession with baby’s soft skin, and everything that comes with it: the arm-munching, raspberry-blowing, cheek-squeezing, fascination of it all.&nbsp; It’s not just parents who are obsessed—it’s everyone, really. Friends, coworkers, aunts, uncles, neighbors—and Huggies, who created their softest diapers ever to keep baby’s skin healthy and protected. Throughout the campaign, we focused on showcasing baby’s skin... <img width="3000" height="2249" width_o="3000" height_o="2249" data-src="https://freight.cargo.site/t/original/i/216a6f1bf32c3fbc2d0895b2ed2b967ca442d2ca6e620827c3ca765ef9ed5fb0/108500435_Huggies_DigitalBanners_Day1_Setup3_0265_V4_sRGB.jpg" data-mid="150483941" border="0" src="https://freight.cargo.site/w/1000/i/216a6f1bf32c3fbc2d0895b2ed2b967ca442d2ca6e620827c3ca765ef9ed5fb0/108500435_Huggies_DigitalBanners_Day1_Setup3_0265_V4_sRGB.jpg" /> <img width="2612" height="1956" width_o="2612" height_o="1956" data-src="https://freight.cargo.site/t/original/i/4036bf8319f78ef2d5932a96618a850fdb94b8a4b02b4a4afdad64d441472a7c/Screen-Shot-2022-08-16-at-2.22.59-PM.png" data-mid="150566065" border="0" src="https://freight.cargo.site/w/1000/i/4036bf8319f78ef2d5932a96618a850fdb94b8a4b02b4a4afdad64d441472a7c/Screen-Shot-2022-08-16-at-2.22.59-PM.png" /> <img width="2612" height="1956" width_o="2612" height_o="1956" data-src="https://freight.cargo.site/t/original/i/533f8800202b0652b0747c320e634785adf181931277be49665a2df668b5aeb1/Screen-Shot-2022-08-16-at-2.23.17-PM.png" data-mid="150566066" border="0" src="https://freight.cargo.site/w/1000/i/533f8800202b0652b0747c320e634785adf181931277be49665a2df668b5aeb1/Screen-Shot-2022-08-16-at-2.23.17-PM.png" /> We shared this obsession across social...&nbsp; And even print. <img width="1600" height="1055" width_o="1600" height_o="1055" data-src="https://freight.cargo.site/t/original/i/01295d48ef01c39986d9629d3d4a7036448381d6c538585cbf0e6619868dca12/print_ad_comp.jpg" data-mid="150483832" border="0" src="https://freight.cargo.site/w/1000/i/01295d48ef01c39986d9629d3d4a7036448381d6c538585cbf0e6619868dca12/print_ad_comp.jpg" /> <img width="2082" height="1753" width_o="2082" height_o="1753" data-src="https://freight.cargo.site/t/original/i/39c0c4293895708bf5fa21d25481118d3a2c4a455e30f58b917be2ed22199436/MicrosoftTeams-image-42.jpg" data-mid="150566407" border="0" src="https://freight.cargo.site/w/1000/i/39c0c4293895708bf5fa21d25481118d3a2c4a455e30f58b917be2ed22199436/MicrosoftTeams-image-42.jpg" /> And for the first time, Huggies also spoke to baby, before they were even born. Can’t say we didn’t warn ya, kid. Made @ Droga5 Director: Miles Jay ECD: Juliana Cobb CD: Hope Nardini Creative Team: Jessica Pester, Sara Muchnick, Brendan Dimech, Cherise Woo https://cherise.me/Huggies-Grandma-Explains Mon, 03 Jan 2022 21:20:28 +0000 cherise woo https://cherise.me/Huggies-Grandma-Explains Huggies: Grandma Explains Mother may know best, but what about Grandma? To promote Huggies’ Special Delivery Diapers, we leaned on the wisdom of grandmas and condensed their best bits of advice into a social-forward campaign. They know a good diaper when they see one... because there’s nothing fun about diaper rash, baby. Made @ Droga5 Director: Savannah O’Leary ECD: Juliana Cobb CD: Hope Nardini Creatives: Gonzalo Navarro, Sean Buckhorn, Brendan Dimech, Cherise Woo https://cherise.me/The-Answer-Is-J-P-Morgan-Wealth-Management Wed, 17 Apr 2024 18:14:30 +0000 cherise woo https://cherise.me/The-Answer-Is-J-P-Morgan-Wealth-Management The answer is J.P. Morgan WEalth Management Whether it’s on a date, a girl’s trip, your daily commute, or drinks at the bar—you might find yourself asking the right financial questions... just at the wrong time. Fortunately, for every financial question, the answer is J.P. Morgan Wealth Management. Made @ Droga5Director: Guy Shelmerdine ECD: Kevin Brady GCDs: Jay Hunt, Matt DeCosteCreative Team: Sam Salzano, Brendan Dimech, Cherise Woo